Hey, I’m Matt.

Thanks for stopping by. I’ve been a professional copywriter and content marketer since 2014. Below is a small sampling of my work.

Matthew Betti

Work I’ve done

Clients I’ve helped

  • Entertainment One

  • Stoli Vodka

  • Reckitt Benckiser

  • Hilton Hotels

  • The Nationwide Group

  • BeamSuntory

  • Bissell

  • Kaytee

  • Zilla

  • ADAMS

  • Sun Life

  • Farnam

  • Aqueon

  • Coralife

  • C&S

AI and LLMs - Research and ideas

  • OpenAI/ChatGPT

  • Claude

  • Perplexity

  • Adobe Firefly

  • Pencil Pro

SEO and keyword tools

  • SEMrush

  • Google Keyword Planner

Market, trend, and creative research

  • Google Trends

  • AnswerThePublic

  • Meta Ad Library

  • TikTok Creative Center

Tools I like

Analytics and monitoring

  • Hotjar

  • Meltwater

Writing and QA

  • Grammarly

  • Hemingway

Design and production

  • Figma

  • Adobe Creative Cloud

  • Social media management

  • Hootsuite

Inspiration/reference

  • Really Good Emails

  • My dog

People I’ve worked with

Meagan Schmitz, Account Director, 2025

“Matt is a talented Copywriter who consistently delivers clear, compelling work while bringing fresh ideas to the table. He’s thoughtful, collaborative, and genuinely pleasant to work with, which makes projects run smoothly. His ability to pair strong writing with innovative thinking makes him a valuable asset to our team.”

Todd Metcalfe, Manager, 2022

“Matthew always impressed me with his creativity and ability to capture the essence of what we were trying to communicate. He has a real gift for writing and I would highly recommend him to anyone looking for a talented copywriter.”

Jessica McCormick, Manager, 2021

“Matthew has a great go-getter personality and is instrumental in TNG’s marketing department. He’s not only a great copywriter but also strategist on new ideas.”